The search engine optimization SEO, like the design of the website, can be carried out by the company. However, SEO is always evolving. So the question arises whether it makes sense to carry out the optimization yourself. The path that was still in effect a few weeks ago is now turning out to be a dead end.
For this reason, SEO experts are mostly detectives who figure out how Google ranks. By observing the ranking of your website and examining the possible reasons for change, the expert can take important action at the right time. Only through this process can you ensure that your company’s website stays in Google’s ranking.