More and more companies use newsletters to inform their customers and to win new customers. Unfortunately, sending newsletters often ends up in the recipient’s spam folder. To ensure your newsletters get through, there are a few tips to keep in mind. Here are 7 things to consider:
1.Text
When creating the content of your newsletter, make sure you use the right choice of words and avoid trigger words such as “competition” or “free”. Also, make sure the text is properly formatted. Clean formatting means: Don’t add too many colors, different fonts and sizes. The images in the newsletter should also be provided with an alt attribute.
2. Content
An appealing subject line is essential to the success of your campaign! Think of concise wording as well as emojis and symbols that convey to the reader what the newsletter is about. It also helps avoid misunderstandings – so keep the subject line short and to the point!
It is also important to make the emails as interesting and informative as possible. Use a clear, easy-to-read font. Also, choose a color-friendly font and formatting to present a pleasing appearance to the reader. Avoid overloading the text; focus on the most important information and give the reader an overview of your offer.
A good picture says more than a thousand words! Therefore, add high-quality images to make your newsletter more attractive and grab the reader’s attention. However, keep the image files small so that the newsletter loads quickly.
Remind the reader why they signed up for your newsletter and what they need to do to get the most out of the campaign. Add links so the reader can easily go to your website to learn more about what you offer or to place an order directly.
3. vCard function
Use the vCard function in your newsletter to add contact settings such as phone numbers or address information. This gives subscribers more information about your company and at the same time shows that the sender is a trustworthy provider.
4. Certified Shipping Servers
If possible, you should use a certified shipping service and thus appear more professional than with pure e-mail marketing software solutions. Because these are often identified as spam. In addition to better performance, certified servers offer other advantages and features (such as automated tracking) for your marketing program.
5. Bounce rate
Bounce rate or bounce management indicates whether emails were rejected or accepted after the sending process. A high bounce rate indicates that something went wrong with address list generation or validation. This can mean that your e-mails have been marked as spam and have not been received or ended up in the spam folder. Therefore, one should always validate the address list regularly and remove old entries (every 5% to 10% every 3 months).
The amount of data affects the loading speed of the newsletter. And with it its acceptance by the end customer – whether it ends up in the spam folder or not! It is therefore advisable to limit each post to 500 kB per page. The larger, the greater the chance that the post will be considered SPAM. If possible, use modern techniques with HTML/CSS3 instead of Flash animation to keep files slim.
7. Spam check programs
Ultimately, one could still use programs which analyze texts to see if they are similar to SPAM. Many providers offer such programs; but please check twice, because such programs can make mistakes! And don’t forget: search engine advertising brings traffic – but no customer acquisition!
In the end, of course, it is also important to be professional when designing the newsletter! Rely on minimalist designs without background music or flashing animation elements – anything that damages the optical look of the newsletter directly increases its risk of being identified as spam mail.
Keeping Intelsats spam filters off you should now be easier with our 7 tips. When used correctly, our tips even help with lead generation. Because newsletter marketing still works well! Built on trust and positive establishment. This is usually a prerequisite for a successful campaign.
