An effective image SEO strategy – how to label your images so that they appear at the top of search results. Captioning images correctly is important because it helps search engines like Google know what the image is about. When an image is well captioned, it also ranks higher in search results, making it
Why a good user interface is important for a good user experience. A good user interface (UI) is the basis for a good user experience (UX). But what exactly is a good UI and why is it so important? In this blog we would like to bring you closer to the topic of UX vs.
A breath of fresh air in your blog through storytelling! New and different - How storytelling brings a breath of fresh air to your company blog! Each of us knows them, the stories that have accompanied us since childhood. Some are funny, some are sad, but they all impressed and touched us. So why not
Strong search intent is key - here's why! Whenever we search for something on Google, it's always for a reason. We want to know where a shop is located, how long your favorite restaurant is open? Search Intent vs. User Intent – Understand the difference and use it for your search engine
Voice Search - The future of search Why voice search is the future of search and what you need to know! Whether making a search query or controlling the light in the living room, all this is possible via voice command. Smart devices can be used to start search queries as to whether a mobile
More visibility on the Internet: 11 helpful tips 1. Google My Business (future Google Business Profile) Google My Business (in the future Google Business Profile) is a free tool that allows companies to improve their online presence. By setting up a profile, companies can achieve more visibility on the Internet and thus attract
Search Engine Optimization: Trends for 2023 In connection with search engine optimization , the term ranking factors is mentioned again and again. But what exactly is behind it and how best to use it. In the following article we will explain to you which ranking factors there are and which you should definitely not do
Social Media Marketing: How To Use Facebook And Instagram For Your Online Promotion! Social media is all current. While Facebook is used by the older generations, Instagram is all the rage with the younger generation. In this article, we will explain how you can best use the channels and why you should not do
Can Facebook replace a company website? Social media channels are becoming more and more important for the marketing strategy of companies. The younger generations in particular can be reached via Facebook, Instagram and Co. For this reason, some companies are asking themselves whether their own company website is still popular at all. In the
How you can use your content to influence the purchasing decision of your customers! Your customers are faced with a purchase decision. In order not to make the wrong decision, customers want more information. They usually get these from the internet. It's no secret that you can influence your customers' purchasing decisions. In the following
