Advertising market 2022: trends and forecast Whether online or print measures, what is popular today is already “out” tomorrow. But what does the digital advertising market look like? In this article we explain what will be popular in 2022 and how the measures will change. The current status In 2022, advertising spending will have increased

Google Fonts: Verstoß gegen die DSGVO? Vielen Betreibern einer Website stockt der Atem. Der Grund ist der Erhalt einer Abmahnung. Die Webseitenbetreiber sollen gegen die DSGVO verstoßen haben und werden aufgefordert, einen Betrag zwischen 100€  und 500 € zu bezahlen. Doch was steckt dahinter und sind die Abmahnungen berechtigt?  Grund

Your way into the digital world! Digital change is already in full swing and is affecting people in almost all areas of life. Communication with family and friends no longer takes place via postcards, but mostly via short message services such as WhatsApp. Purchases are also increasingly being made online. A day without the

This is how your website becomes barrier-free! A topic that you only think about when you are directly or indirectly affected. Accessibility in the digital world. Because people with disabilities should also receive information on social issues on an equal footing. All important information about digital accessibility can be found in the following article.

Google's newest feature: continuous scrolling Continuous scrolling is the newest feature for mobile Google search. The feature is initially only available in America, but it should be possible to use it worldwide. In the following article, we will show you what impact the feature will have on search engine optimization and mobile search. Google Continuous

Alles, was Sie über die Conversion Rate wissen müssen! Eine eigene Website ist für jedes Unternehmen ein Muss in der heutigen Zeit. Doch eine Website allein bringt, weder neue Kunden, noch steigert es den Umsatz. Dafür müssen einige Komponenten aufeinander abgestimmt werden. Eine dieser Komponenten ist die Conversion Optimierung. In dem folgenden Beitrag erklären

Your landing page should contain these elements! Your company website provides new users with an overview of the goods and services you offer. The landing page of your website , in particular, is a good way to attract new customers to your company. This decides whether a prospect contacts you or not. We'll show

This is behind the Visibility Index! You are interested in website creation, search engine optimization and visibility. Then you have probably already come across the Visibility Index. In this article we will explain to you the function and mode of operation of the Visibility Index. We show how you can check and improve it. Explanation

5 reasons for a warning Around 20% of the operators of an online shop with WooCommerce have already received a warning. We show you the reasons for a WooCommerce warning. The costs of a warning are usually in the four-digit range. For this reason, it is all the more important that operators

Wissenswertes zu Suchmaschinenwerbung Durch Suchmaschinenwerbung werden viele neue Besucher auf Ihre Website aufmerksam. Jedoch wird nicht jeder neue Besucher auch zum Kunden. Bevor Sie also eine große Summe in die Suchmaschinenwerbung wie GoogleAds stecken, sollten Sie wissen, wie die Suchmaschinenwerbung funktioniert. Wie funktioniert Suchmaschinenwerbung? Suchmaschinenwerbung oder Search Engine Advertising (SEA) ist nur im Entferntesten