Google My Business (in the future Google Business Profile) is a free tool that allows companies to improve their online presence. By setting up a profile, companies can achieve more visibility on the Internet and thus attract new customers. The profile contains important information such as company name, address, telephone number, website URL and opening hours. In addition, users can leave ratings and comments, which makes the profile even more attractive to potential customers.

If you want to gain more visibility on the internet, you should first focus on your target audience. Because only if you know exactly which people you are interested in can you take the right measures to respond to their needs. It is therefore important that you first find out where your target group hangs out most often. For example, you can conduct a survey among your customers or prospects. Alternatively, you can also use Google Analytics to see where most of your website visitors are coming from. Once you know where your audience hangs out most often, you can take the appropriate steps to get there. This includes, for example, placing ads in relevant media or on websites visited by your target group. The use of social media is also a good way to get in touch with your target group and inform them about your offer.

There is no question that a company blog is important for visibility on the Internet these days. Nevertheless, according to the 2018 Content Marketing Study by SEMrush, only 22 percent of the companies surveyed in Germany have a blog. So if you count yourself in that small percentage or are just thinking about starting a business blog, here are 4 helpful tips for getting more visibility online through a business blog:

1. Find your topic! Before you start blogging, you should think about the topic of your business blog. It is helpful to ask yourself the following questions: What content can I offer? Which gap can I fill? What benefit do I bring to my customer? If you have answered these questions, you already have a good basis for choosing your keywords in order to be found when searching the Internet.
2. Write for your target audience! So now you have found the right topic for your blog and you also know what content is interesting for your target group. Before you publish the first article, ask yourself: How do you address the respective person? What jargon does my target audience use? What language and expression can I best use to reach them? One thing is clear: you don’t want to write academic texts – but on the other hand you don’t want to be colloquial and run the risk of losing professional interest. So find the right tone!
3. Keep it structured! Every blog article should have a clearly defined structure: Introduction – Body – Conclusion. Of course there are many other ways to design and structure your blog article – but this is the simplest and most effective method. The introduction gives readers an overview of the upcoming article and makes them curious to read more. The main part contains all relevant information and facts about the topic of the article as well as examples and explanations. And in the conclusion or summary you will find our personal opinion or recommendation on the topic discussed – if it is not pure information, but something tangible is offered (e.g. a product).
4. Watch out for keywords! If you know what topic your business blog has or will deal with and who your target group is, you can get down to business: researching suitable keywords! The main focus here is on those words or groups of words that your potential customers enter into the search engine. By optimally using keywords in the respective blog articles, you can ensure that your website is at the top of Google & Co. for those searches that are really relevant to your company!

Believe it or not: Choosing the right keywords is essential for the success of a business blog! But what makes a “right” or a good keyword? First of all, you should keep in mind that this is primarily about terms under which the search for the corresponding offer is made – both in general (i.e. without a specific company in mind) and with a view to the respective company itself. Ideally, you should use both general keywords (e.g. “SEO agency”) and those with a local focus (e.g. “Keyword research Munich”), depending on the topic/offer at hand.

In addition, it is of course important to consider: The higher the relevance of the targeted keyword for my offer, the more I will have to/can use it – in other words: the less likely it is that users will actually search for it…

A lot has happened nowadays. People are online and businesses need to adapt if they don’t want to go under. There are different ways to be visible on the internet. One of them is branding. That means giving your business a name and a face that people can associate with. This way you will be recognized more easily and can therefore also generate more sales. There are various tips that we would like to present to you here: 1) Choose a meaningful name for your business and a logo that suits you well. 2) Make your website as appealing as possible and ensure a good user experience. 3) Regularly create exciting and interesting content posts (e.g. in the form of blog articles) that appeal to your target group and also share them on social media. 4) Offer your customers exclusive discounts or coupons to help you stand out from the competition. 5) When designing all your marketing measures (website, social media profiles, etc.), always ensure a consistent appearance – this is how you create the recognition effect for potential new customers.

Search engine optimization (SEO) is the art of becoming more visible on the internet. This means that suitable measures are taken to ensure that a website or an online shop appears as high as possible in the search results in search engines such as Google. Because the higher the position in the search results, the more visitors you will draw to your website and the higher the chance that they will actually find what they are looking for and buy something.

Social media channels are an important part of the Internet and should therefore also be taken into account when looking for more visibility. Companies in particular can use social media to increase their reach and win new customers. But private individuals can also increase their own visibility with the right tips and tricks. Whether Facebook, Twitter, Instagram or other platforms.

Whether for the Facebook Messenger, the search or the news feed – with Ads you can advertise on every platform within Facebook. However, the success rate of the advertisements is still quite different and depends heavily on the product or company. If you’re trying to market a new product, make sure your ad is as specific as possible and only goes to people who are genuinely interested in the product. Otherwise, you’ll end up spending a lot of money on clicks without getting any conversions. Facebook ads offer you the opportunity to get in touch with potential customers in a very targeted manner and to significantly increase your reach. However, you have to pay attention to a few things and familiarize yourself with the system.

With Google ratings, you will be listed higher up more often when searching the Internet and are therefore more visible. Influencer marketing is another way to increase your visibility. You simply look for someone who already has a high reach in your area and ask them to report about themselves or your product/service. This way you can easily get new customers.

Free or low-cost advertising in regional platforms and business directories is an effective way to get more visibility for your company on the Internet. However, you should not blindly jump to every new regional platform or business directory. Make sure the platform is relevant to your target audience and verify that it’s a legitimate site. Even if it takes time and effort to register in various portals and directories, it is worth it: more visibility means more traffic on your website – and this can have a positive effect on your business!

Whether in the private or business sector, those who are not visible these days will be left behind. The Internet is the first point of contact for almost all questions and needs. If you are not visible here, you are giving away enormous potential. Of course, this applies in particular to companies, but also to the self-employed and private individuals with a specific goal in mind. The reach of your own websites can be increased enormously through search engine advertising (SEM) and Google banner advertising (Google Ads).

Usability is the be-all and end-all of a website – if visitors don’t find their way around the site, they will quickly click away and leave the site. It is all the more important that the navigation is intuitive and that all relevant information is visible at first glance. The loading time of a website also plays an important role: Studies have shown that visitors give up after just 2 seconds if a page has not loaded. So in order to gain more visibility on the Internet, you should definitely make sure that the website loads quickly.

In this day and age there is a huge amount of information and offers to be found online. It’s hard to stand out in this sea of vendors. At the same time, you have to be there exactly when a potential customer is looking for a solution that you offer. In both cases it is important to be seen. This can be achieved with a well planned marketing strategy. Our tips should help you get an overview of how to increase your online visibility.