More visibility on the web
More visibility on the web if you avoid these mistakes with your company data
Nobody likes to make mistakes, but they cannot be avoided. Therefore, every website and every entry should be checked carefully. Because with company data and entries in industry portals, your company can lose some customers due to these errors. We show you the five most common mistakes and how you can avoid them.
#1: Incorrect contact information
Potential customers often get their contact details from industry portals. For this reason, the data should always be up to date. When you switch to a cheaper telephone and internet provider, you often get a new phone number as well. This should then be updated as quickly as possible in all industry portals and on your own website.
In addition to the industry portals and your own website, you should also update your data in the social networks. Thanks to the always up-to-date contact details, you will not lose any inquiries and customer confusion will be avoided.
No. 2: Opening hours
Your opening times are similar to your contact details. Opening hours are usually changed more frequently than contact details. If you do not only run an online business, but also have on-site contacts, the wrong opening times are fatal for customer loyalty. Because a customer who once stood in front of a closed shop door will not come by a second time.
#3: missing sitemap
The overview of the subpages of your website in the form of a tree structure is indispensable. This becomes particularly problematic if you run an online shop. Because your website or shop lacks a sitemap, Google cannot index your shop. As a result, it will not appear in the search results.
#4: Not responding to reviews
Many entrepreneurs fear negative reviews on the web. But these are usually only half as wild if you react to them. Take a position on the point raised, because you can only optimize processes with customer feedback. Show potential customers that you care about customer satisfaction.
Not every review is negative. Satisfied customers also leave a review. Respond to them and thank them for the feedback. In order to keep an overview in this evaluation jungle, there are some tools that support you.
No. 5: Representation
An entry in the industry portals brings you closer to potential customers. But not only the correctness of the data, such as telephone number, e-mail address and opening times are decisive. You shouldn’t do without a logo either. The logo represents your company and is a recognition feature. If you have the opportunity to upload your logo, use it.
Now it’s up to you to check your entries in the various industry portals. Is all the information up-to-date or is there perhaps no entry in the industry portal for your company? We would be happy to support you in updating and creating a profile in the industry portal. Contact us now!
