The correct caption of pictures

An effective image SEO strategy – how to label your images so that they appear at the top of search results.

Captioning images correctly is important because it helps search engines like Google know what the image is about. When an image is well captioned, it also ranks higher in search results, making it more visible to potential customers. But how can you label an image correctly?
In the following article, we will explain to you why the correct labeling of images is crucial for search engine optimization (SEO). We will give you tips and tricks for the correct labeling of the images on your website.

Why is the correct labeling of images so important for search engine optimization?

Images can have a powerful effect on viewers. Proper captioning of images is therefore very important to achieve the desired effect. An image with no caption is often only half as effective as an image with an appropriate, well-written caption. A good caption gives the picture more meaning and makes it more interesting for viewers.
Captions should be clear and concise. They should state what the picture shows and why it is important. Short, crisp sentences are best here. It is also important that the caption explains the context of the image and makes its meaning clear.
The correct labeling of images is therefore very important in order to unfold their full effect. With a good caption you can convey much more information to the viewer and appeal to them more emotionally.

How to caption an image so it’s easily visible in search results?

If you’re going to label your image so it’s easily visible in search results, there are a few things to keep in mind. First of all, you should make sure that the text you use is relevant to the image. The text should therefore be short and concise and contain the essential information.
You should also ensure that the text is legible and free of errors. Also make sure that the text is search engine optimized. For example, you can use some keywords related to the image. If you keep all these points in mind, your image will be highly visible in search results.

Tips for optimizing image captions

With a few simple tips, you can improve your captions and thus optimize your website for search engines.

Keyword in file name

First you should make sure to include a keyword in the name of the file. For example, if you upload an image of a sunset, you could name it “Sunset-Berlin.jpg”. So Google knows immediately what the subject of the picture is.

file size

You should also make sure that your file is not too large. Google favors smaller files because they load faster. Ideally, your file should not be larger than 100 kilobytes.

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Once you’ve uploaded your file, you can tag it with an ‘alt’ tag. This is an attribute that you can put in the HTML code that describes what the file is about. You should always add keywords to the ‘alt’ tag so that Google knows what the topic is.
For example:< img src=”sunset-berlin.jpg” alt=”Sunset in Berlin”>

caption

Keywords also play an important role in the caption. Use at least one keyword here, but preferably several, to describe the subject of the image. However, make sure to let the text sound natural and not to place too many keywords unnaturally.

file format

The file format is also important for optimizing the images. The most common file formats for images are JPEG and PNG. While JPEG is primarily used for photos, PNG is more of a graphics format and is used in particular for transparent images.
The JPEG format is great for enhancing photos and images with many different colors. PNG files can be saved in different quality levels as either PNG-8 or PNG-24.
GIF used to be popular for logos, but these days the most popular choice is PNG or Scalable Vector Graphics (SVG) if you want it crisp. However, SVG files are not easily uploaded to WordPress as they are essentially code and not a regular file. Integrating SVG into WordPress requires a few tricks.

image size

The size of the image depends on the resolution and should not be too big or too small. Images that are too large take up an unnecessary amount of storage space and take longer to load. On the other hand, images that are too small often look blurry. The ideal image size for a photo depends on the resolution and pixel dimensions.

caption

You can also draw searchers’ attention to your website with an appropriate title and alternative titles. Choose titles that match the content of your website and use standard German so that Google can better index your site. When choosing your titles, make sure that they are not too long. Ideally, your title should not exceed 60 characters including spaces.

With these tips, you too should soon achieve better results in Google image searches!

Conclusion – why it’s worth the effort

The correct labeling of the images is important in order to achieve more visibility in search engines such as Google. A good caption allows search engines to understand the image better and thus rank it better. Therefore, when choosing keywords for captions, one should be careful and choose the right words.

Images appear more frequently in search results with the right caption, increasing the visibility of the webpage. They can also help drive traffic from search engines to the site. A good choice of keywords for the image caption can not only achieve more visibility in the search results, but also generate even more traffic.

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