This is how you increase the awareness of your company!

Do you have your own company, but your company is still unknown? We’ll show you how to change that. Because a website alone is not enough for a good positioning of your company on the Internet.

How to make your company known!

By deciding on the name and creating a logo for your company, you lay the foundation. You should also think about the target group and the unique selling proposition of your company.

Once you’ve done that, you’re already a step ahead of some of your competitors. But hardly anyone knows your company. In order to change this, you should take measures for effective marketing. There is no way around the Internet for this. In today’s world, there is no faster and more cost-effective way to increase your brand awareness.

Basic requirement for your online presence

Even in the age where the Internet has a solution to almost every question, most people still rely on recommendations from family and friends. If a suitable company is searched for on the Internet, Google search, industry portals and social media are used most frequently.

Regardless of which path a potential customer chooses, every company should have its own website. Because the different online channels are like business cards to draw attention to your company website.

Why a website is not enough!

Your website is the basic requirement for your online presence. However, to get found online, a website alone is not enough. The following measures will improve your visibility and make it easier for you to be found.

This is how you can create a company profile on Google for your company. You can also use other industry portals and create a profile. In most cases, creating a company profile is free and only costs the time to create and maintain the profile.

In addition to the industry portals, you can place advertisements on Google. Before Google search ads and Google banner ads are placed, the pros and cons of this advertising option should be weighed.

The long-term way to increase awareness of your company is through search engine optimization (SEO). SEO enables you to sustainably increase awareness without incurring unnecessary costs.

In order to become visible online, there is no single measure. Combine the measures mentioned to build up your Google ranking. A good Google ranking makes it easier for potential customers to find you.

More advertising opportunities

Social media

Young people are increasingly using social media to find out about brands or companies. This is exactly why you should also use social media to increase awareness. Especially if your target group consists mainly of the younger generation, there is no way around social media.

collect reviews

Actively approach your customers and collect reviews. Whether in the industry portal or social media, collect likes and ratings. Don’t be afraid to make negative comments either. Always answer the critical comments in a friendly and factual manner. Because an authentic company profile also contains critical reviews.

video platforms

You can also use video platforms to increase your profile. However, marketing via video platforms such as YouTube is one of the supreme disciplines. Because only well-made video content contributes to increasing awareness. Webinars and explanatory videos have great potential to increase reach.

Combine digital and analogue advertising media

Whether it’s a pen, notepad or USB stick, all of these everyday things, provided with your company logo, help to increase your profile. Trade journals and magazines are also interested in nine companies and report about you and your company in an article free of charge. In the case of online editions, a backlink to the company website is also welcome. This in turn ensures a better Google ranking.

Conclusion

Having your own company website is the be-all and end-all of online marketing. But a company website alone is not enough to increase awareness of your company. With every additional action you take, you ensure that your company becomes better known. Which measure is most effective depends entirely on your target group and must be determined for each individual case.