You should avoid these 5 mistakes on your website!

A well-known saying goes: “Mistakes are there to be made and learned from.” Only those who make mistakes can learn from them and develop further. But before you can learn from your mistakes, you have to be aware of them. In the following article we will show you the 5 biggest mistakes and how you can avoid them.

Mistake #1: Favor animation over performance

A website with high-resolution images and videos, as well as eye-catching animations, pleases the eye of the beholder. Many website operators want images and animations to stand out from the competition. But the dark side is not considered. Because these conspicuous elements cost performance. The result: long loading times and dissatisfied users. The Google ranking of the website also suffers. In the summer of 2021, Google made website performance a direct ranking factor with the Web Vitals Update.

Mistake #2: Mobile Optimization

The smartphone has become man’s daily companion. So it is not surprising that many websites are opened via a mobile device. You should therefore not do without mobile optimization. By using responsive design, the website adapts to the respective end device. They offer your users a better user experience, which in turn has a positive effect on their Google ranking.

Mistake #3: Search Engine Optimization

Your website is your shop window on the Internet. On the internet it’s like real life. The shop windows of the companies on the busy shopping street are looked at more often than the shop windows of the company on the side street. So you have to make sure that your website is on the busy shopping street.

Are you wondering how to do it? The key to this is Google and Search Engine Optimization (SEO). Only a powerful and search engine optimized website will be found on Google. This can be recognized by good headlines and interesting content, page titles and page descriptions in the HTML code, internal links and alt tags on images.

Mistake #4: Lack of contact

It is not uncommon for one to come across websites on the World Wide Web with untraceable or well-hidden contact options. Only the existing menu item “Contact” does not mean that the user has the possibility of contacting us or that he uses it.

They should offer their users different ways of contacting them. Linking social media channels, pop-up windows, and call-to-action buttons are among the most popular ways to get in touch. Give the user the opportunity to contact you in the way that suits him.

Error #5: Missing SSL/TLS certificate

The transmission protocol HTTPS (Hyper Text Transfer Protocol Secure) ensures that personal data is protected. The communication between web client and browser is encrypted with algorithms and is therefore illegible for hackers.

In order to be able to use HTTPS, your website needs an SSL or TLS certificate. Without a certificate, the Google ranking suffers and some web browsers block websites without a certificate altogether.

These mistakes are easily avoided and can be fixed with little financial effort. If you are in the process of building the website for business, we are happy to support you in avoiding this mistake.