Your way into the digital world!

Digital change is already in full swing and is affecting people in almost all areas of life. Communication with family and friends no longer takes place via postcards, but mostly via short message services such as WhatsApp. Purchases are also increasingly being made online. A day without the internet and social media is hard to imagine for many. For this reason, you should also use the digital world for your company.

definitions

Only when terms are clearly defined does everyone know what is being spoken about. We explain the most important terms and differentiate between them in order to use them in the online marketing environment in the course of the article.

digitalization

Digitization means the change from analogue to digital. By using new technologies, companies remain competitive and can continue to implement customer wishes. The aim of digitization is to increase efficiency.

Companies can become more digital with tools such as CRM systems, online time tracking tools, billing tools and e-learning for further training.

The tools improve the company’s infrastructure, making work processes more efficient.

Digitization is the first part that needs to be implemented for a digital transformation.

digital transformation

The digital transformation describes the process of change in society, which is caused by digital technologies. This is not about changing the hardware or software, but about restructuring the company’s processes. In the past, communication was mainly via the telephone, but today people communicate with each other via text messages and social media.

For a digital transformation in the company, processes and structures have to be adapted. Companies need to make the shift from analog thinking to digital. This shift is a path that brings with it some changes. For this, companies need the right technology, work structures that are geared to this and the willingness to change the existing structures.

These changes did not happen overnight. This is an ongoing process that affects all areas of a company. Internally, all procedures, production processes, organization, products, structures, working methods and cooperation are integrated into the transformation. But the way you deal with customers is also affected. From the order, which can be placed online in the future, to online support and digital marketing, all areas are affected by the digital transformation.

In order to be able to carry out the changes, you need digitization. The change in the technologies used is one side. On the other hand, digital transformation is a cultural change for companies because the way they work together is changing. The communication structures are crucial here. Open communication is recommended.

The goal of digital transformation is to make a company sustainable and competitive in the long term.

digital strategy

A digital strategy can be used in many areas and should structure the digital change. Such a strategy can be used in both marketing and administration. A digital strategy helps to simplify work processes and increase efficiency.

Not only large companies are affected by digitization, small and medium-sized companies should also deal with digitization. Because all companies want to continue selling their goods and services in the future, regardless of the number of employees.

Online Marketing: An important part of digital strategy

In order to sell products, they have to be advertised. Due to the increasing importance of the Internet as a source of information for future customers, it makes sense to advertise them online.

To get the attention of potential customers online, you should take the following measures: search engine optimization, search engine advertising and Google banner advertising.

Digitization and transformation through digital strategy

Improved production processes, different communication channels with customers and efficient administrative structures, all areas can be further developed through the use of new technologies. For this reason, the digital strategy should take into account all areas of the company.

The process of change should always be communicated at all levels in the company. Employees should always be included in the change.

Actionable Goals

A digital strategy can successfully influence the implementation of different goals. The results are part of the digital transformation.

From an economic point of view, profit optimization and competitive advantage are among the achievable goals. A strategic approach such as B. collecting data can help to make an important decision for the company.

Competitive advantages can be achieved through the discovery of new business areas and the use of suitable software. A functioning and search engine optimized website is also one of the measures of a digital strategy to have a competitive advantage. The more measures are combined with each other, the more present a company is with potential customers.

Even within the company, some goals can be achieved through a digital strategy. The exchange of information can be simplified by using the right technology. This improves the workflow. Transparency and open communication are usually more pronounced in digital companies and contribute to the satisfaction of everyone involved.

The impact that a company has on the outside is crucial for potential employees. When looking for a new challenge (job), applicants often look for information on a company’s website. The decision as to whether a company suits you or not often depends on the company’s online presence. Customize your website to present yourself well as a potential employer.

Step by step to the digital strategy

A digital strategy is not developed and implemented overnight. Processes and workflows must be viewed from a wide variety of perspectives. Analyze the processes together with employees and involve them in the development of the strategy. This creates trust and the employees are not overwhelmed with all the innovations.

First, all framework conditions should be checked. What has changed in your industry in recent years and what will change in the future? To what extent have the needs and demands of customers changed? Write down all the results of your research.

Once you have completed the research, you should determine the current status. How far has digitization already been implemented in your company? Which digital infrastructure is used? Measures in the field of online marketing and employee skills are also part of the inventory

Now you should concretise your digital vision. How do you intend to respond to customer needs and master the challenges of the future?

With a catalog of measures, you can work on your goals step by step. When creating the measures, you should always keep an eye on the budget and the time.