Social Media Marketing: How To Use Facebook And Instagram For Your Online Promotion!
Social Media Marketing: How To Use Facebook And Instagram For Your Online Promotion!
Social media is all current. While Facebook is used by the older generations, Instagram is all the rage with the younger generation. In this article, we will explain how you can best use the channels and why you should not do without any of these channels in your marketing strategy.
There are countless social networks with the most diverse ranges. Facebook is one of the oldest and still used networks. Although the handling of user data is controversial, the network is used by 28% of Germans.
Next to Facebook, Instagram is the second classic social network. Instagram is used by around 38% of the population in Germany. Other networks include Snapchat, TikTok and Pinterest.
Instagram and Facebook offer the greatest potential for online marketing. Which of the two networks suits your company depends entirely on your target group.
Almost every user is online on Facebook every day and consumes posts from family, friends and Page that have been “liked”. The largest user group of Facebook is between the ages of 35 and 49. In order to use Facebook for your online marketing, your target group should also be between 35 and 49 years old.
The guidelines
When using Facebook, however, you should always follow the network’s guidelines. Because according to the guidelines, the profiles may only be used for private purposes. For businesses, however, there are three
Ways to create a Facebook page. Your business is local and you want your Facebook page to reach out to people in your area. Another possibility is that you are a company or organization that offers location-independent services. The third way to use Facebook is to showcase a product or brand.
When creating the Facebook page for your company, it is important that you insert a complete imprint.
Content
On Facebook you can reach your followers in different ways. For one, you can create events. Whether online events, promotions for a special occasion or special events, all of these events are welcome by the Facebook algorithm. This content is preferentially displayed to the user.
On the other hand, you can share posts. You have a blog and create new articles regularly. Then you can share them on Facebook and make your users aware of the latest articles. You can also share interesting posts from other sites that might also be of interest to your community.
Instagram has become an integral part of everyday life for many people. The network will have around 30 million users in 2022. 70% of the network’s users are younger than 35. This makes Instagram the platform for Generation Y. Anyone born between the early 80s and late 90s belongs to Generation Y or Millennials.
functions
Instagram is a platform for pictures and short videos. You can provide them with # hashtags. These hashtags make your posts visible to the user. Companies with products and services in the fields of fashion, cosmetics and lifestyle particularly like to use Instagram to present their products/services. But no way is reserved for these companies. With a little creativity, you can give users a look behind the scenes of your company and thereby strengthen customer loyalty.
Content
Instagram allows you to post images to your feed. Whether pictures of your employees or pictures of your products, always make sure that the recordings are of high quality and professional.
You can share snapshots or let users take part in a survey via your Instagram Stories. Instagram also offers the possibility to share videos longer than 10 minutes via Instagram IGTV.
When recording videos, you should make sure that they are recorded vertically in order to be able to offer the user a good user experience.
Advertising on Instagram and Facebook
Networks like Facebook and Instagram often know more about a person than their own family. This knowledge offers companies the opportunity to place personalized advertising. Personalized advertising or “Custom Audience” can address the appropriate target group with pinpoint accuracy. Target groups can be filtered according to a wide variety of criteria and the wastage of the advertisements can be reduced.
You don’t have to choose between Facebook and Instagram. Depending on your target group, you can use the advantages of both platforms. When serving ads, keep in mind that Instagram is now part of Facebook. This allows you to place an ad on both channels at the same time without any additional effort.
