Search Engine Optimization: Trends for 2023

In connection with search engine optimization , the term ranking factors is mentioned again and again. But what exactly is behind it and how best to use it. In the following article we will explain to you which ranking factors there are and which you should definitely not do without in 2023.

What are ranking factors?

Ranking factors are essential for search engine optimization . Factors are characteristics of a website that allow it to be ranked in search results. These features allow the algorithms of the Google search engine to capture a website and sort it according to relevance and quality. In order to improve the placement of your website on Google, you should know the most important factors and be able to assess their relevance.

The most important ranking factors

It is not known how many ranking factors there are. Experts estimate there are around 200 factors that can affect a website’s ranking. In order to keep the overview, we only present the most important ones.

quality and relevance

The content of your website should be of high quality and offer users added value. Use trusted sources for your information and make sure the content matches what users are searching for.

ease of use

If your website fulfills the search intention, user satisfaction increases. But clear navigation and a clear page structure also contribute to user-friendliness. The design of your website and the problem-free use for mobile devices also influence the user experience.

Keywords

The content on your website should contain the appropriate keywords. Whether headlines, texts or page titles, you can place the right keywords for your company in all these places.

Left

Information that you use from other sources can be integrated via links so that the user can access it directly. The linked website should be trustworthy and up-to-date. The functioning of the links used should be checked at certain intervals.

But you can not only use backlinks, but also so-called “hard links”. In your texts, link other texts on your website that you refer to.

security

Show Google that your website is accessed via HTTPS and that appropriate SSL encryption is in place.

Trend factors 2023

The factors already mentioned have been indispensable for search engine optimization for several years. These form the basis and are supplemented by the trend factors for 2023.

loading speed

One of the factors prioritized for 2023 is page speed. Google prefers websites with a fast loading time. In order to have a positive influence on the ranking, the website should be published within max. 3 seconds to charge in a 3G network. You can use various online tools to test your page speed.

click rate

You’ve managed to get your website listed on page 1 of Google results. But to keep it that way, you should be aware of user signals. Offer users an incentive to visit your website and not leave it after a few seconds. Only if your website is clicked on and not left again due to too long loading time will your website remain listed on page 1.

content for people

In September, Google will roll out the Helpful Content Update in English-speaking countries. As a result, content is preferred that not only satisfies the search engine, but also the user. You should note the following points

→ offer the user added value

→ Write texts for people

→ Fulfill user expectations

→ be remembered by the user with positive experiences

When creating your website, make sure that not only part of the website is adapted to the factors, but the entire website.

Conclusion

The trend factors for 2023 will not be reinvented, but the weighting will change. In 2023, too, you should value your content and stay technically up to date.

If you consider the ranking factors mentioned, a good Google ranking is only a matter of time.