Many companies have a company profile on Facebook, Instagram and Co. But few have linked the profiles to your website. As a result, companies lose website users and thus customers. So that you don’t make the same mistake, we will show you what options you have for integrating your social media channels on your website and what tools are available to you for this.
Platforms like Facebook and Instagram have become indispensable in online marketing in recent years. Large corporations use social media for their advertising campaigns. But even small businesses can use the platforms to drive traffic and interactions from social media to their own website.
Potential customers usually become aware of a company via social media. You can use this to convert followers into users of the website and vice versa.
→ Google ranking
The Google ranking decides who is displayed at the top of the Google search. Search engine optimization (SEO) is crucial for this. Linking the social media channels and your website ensures that the website can be better linked. This increases the Google ranking and you will be found better on Google.
→Personality
Use social media to interact with your customers. Show your customers what values you and your company represent. Your unique selling proposition allows you to retain customers.
→ Awareness
Do you have a blog on your website and want it to get more attention? Give your customers the opportunity to share your content as easily as possible. Because with just one click, the post can appear on your Facebook timeline.
Integration tools
Useful tools are available to integrate social media on your website, which make integration easier.
One of the simplest features is the social sharing button. This button allows users to share content directly with their contacts without having to copy and paste a link. This option is particularly useful for sharing blog posts from your website. The tools “Simple Social Icons” and “Simple Share Buttons Adder” are used to integrate the social sharing button in WordPress.
Follow buttons work similarly to email newsletters. You always inform the subscribers about your new posts. The button is best placed in the sidebar, as the button does not distract from the content here.
→ Videos
If you want to make your content as interesting as possible, then videos are just the thing. A short video often gets more clicks than a long text. Users can watch the videos directly on your website without leaving it. You don’t need any additional tool to embed the video. Upload the video to YouTube and click Share. You can now copy the displayed HTML code and paste it into the HTML code of your website.
Social Media and Privacy
If users visit your company profile on one of the social media channels, personal data, e.g. B. IP addresses collected. The data is used to display personalized advertising. All users are affected by this, regardless of whether the user z. B. registered with Facebook or not. Accordingly, they must make users aware of the data collection and protect them from it. Use free plugins like Shariff Wrapper. These forward the user only after consent to the data collection.
