This is how your content stands out from the rest!
This is how your content stands out from the rest!
In 1996, Bill Gates predicted today’s content situation with the quote “Content is King” . Countless more or less helpful content can be found on the Internet on any topic. The user is flooded with content, so your content needs to stand out from the crowd to get attention .
For good and successful content, there is no model strategy that can be processed or adopted unchanged. Because Google recognizes duplicate content directly. Using duplicate content negatively impacts Google ranking. The quality of the content is always dependent on different factors, but above all on the context.
If you consider the following factors of content marketing , nothing stands in the way of the success of your website .
added value for the user
In order for Internet users to be aware of your texts , they must offer added value . This point is underestimated by many. Content offers added value for the user if they have more knowledge about a specific topic after reading the text. In addition, the content should enable the user to carry out a process better. Your content should make the user’s life easier , if only in that one way.
target group
The criterion of added value is directly linked to the criterion of target group . Whether the user benefits from your content is entirely up to him. Because you can only offer added value if you know who belongs to your target group. If you do not know this, a target group analysis must be carried out.
One way to get to know your users better is with online customer surveys . In addition to age, gender and place of residence, they can also find out which topics and content users are most interested in or which social media are used.
Web analysis with monitoring tools such as Google Analytics can also help determine your target group. Information from market research can also be included.
education
When writing your texts, you should ensure that they do not give the impression of wanting to take money out of the user’s pocket. This appearance quickly arises with advertising texts. When creating your content, you should make sure that you do not create advertising texts , but content. They only get users’ attention if they don’t feel like you’re trying to steal money from them. Because of this, they should try to write about their users’ PainPoints. These are interests, needs and problems that are strengthened or alleviated by your content.
customer retention
You create the best content when you don’t want your users to give you something in return. Even if you want to win customers through your content, this should not be obvious. Otherwise the texts quickly become advertising.
Content marketing is not about winning a customer with every text or post on your blog. Your content should increase user confidence in your company.
With checklists, instructions or white papers, which you make available to your users free of charge, you can bind them to you in the long term.
humanity
The importance of social media has increased significantly in recent years. Companies are also increasingly relying on social media. Because people like to communicate with each other, but communication with companies often has negative connotations. Social media brings the people behind the company into focus.
Through personalized communication at eye level, you show that you are approachable and on the same level as yours. Your language should always be friendly and sensitive. Also offer your customers the opportunity to introduce themselves and take a look inside your company. This shows humanity.
