Trend colors 2022

Colors like Bubblegum, Orchid Bloom and Cascade are all the rage in fashion this year. Only a few know which colors are hidden behind the mentioned terms. But there are not only trendy colors in fashion, there are also color trends in web design .

In the following article we look at the trend colors in web design . But don’t worry, do not use unclear color names and present the trends clearly.

Color trends 2022

Trends come and go. This is often due to the fact that the technical conditions change and innovations are established. It is also important to remember who the user notices and who stands out from the crowd through the use of color trends.

Trend #1 – bright rich colors

This means colors that mean light, strong and saturated hues. These tones grab the user’s attention and appear lively. In addition, a bright, bright color speaks for optimism and has a positive effect on the user. Your website radiates brightness and dynamism.

When designing, however, you should make sure that you do not overwhelm the user’s eyes. However, the rich colors can definitely be combined with subtle elements.

Trend #2 – Jewel and earth tones

Also among the trend colors for 2022 in web design are jewel tones, which are based on the colors of gemstones such as sapphire, amber, and robin. These are rich, deep, but muted colors. Jewel and earth tones have a calming and relaxing effect.

You can add some glamor to your website with gold accents. Whether matt or shiny gold accents, gold is one of the accent colors that will be trendy not only in 2021 but also in 2022.

For backgrounds, animations and illustrations, jewel and earth tones are great for both.

Trend #3 – Black & White

When it comes to black and white designs or even achromatic designs, many feel nostalgic. With a black and white design, you take the user on a journey into the past. In addition, the design is reminiscent of the dark mode due to the minimalism and the colors.

If you want to design your website in black and white, make sure beforehand that your branding does not contain any colors, as these cannot be transferred.

Trend #4 – Mono or dichroic colors

Monochromatic means one color, dichroic means two colors. However, this does not mean that the design can be composed of one or two colors, such as e.g. B. black and white. The shades for the design are selected from one (mono) or two (di) original colors and complement each other.

This can be better illustrated with an example. If you choose green with a bluish tinge as the original color, you have a choice of colors from light green tones with a bluing tinge to darker green tones and from matt to bright green tones with a bluing tinge.

Shading and color gradations can be used to create patterns and shapes and enhance effects.

With this trend in web design, your website exudes harmony and the user is not distracted, allowing them to focus on the important things of your website, the content.

Trend #5 – Color gradients

Sometimes they are totally in, sometimes out again: color gradients. From dark to light, two or three colors that flow into each other, gradients there are many different variations.

This design trend is eye-catching and vibrant. Gradients are modern and served a certain dynamic. So that the eye is not distracted too much from the essentials, no more than two or three colors should be combined. You should also refrain from using bright and intense colors.

With the combination of two colors, your website can be visually divided into two areas. A specific area can be highlighted with a gradient from dark to light. This trend can be incorporated into almost any web design, whether minimalist or complex.

Colors direct emotions

Depending on each trend, you should make use of color psychology. Use colors consciously, because this directs the viewer’s perception. However, the perception of colors is always subjective and colors are perceived differently. The cultural background also plays a major role. For example, one person sees the color red as a warning color, while another associates it with energy and passion.

Be Yourself!

Trends are always temporary. Always ask yourself the question does a trend fit the company that is to be represented on the website. The color should also be tailored to the target group and the message to be conveyed. Stay true to yourself and your company, because it is not a trend that convinces a user of your company, but authenticity.