Unique content: the way to unique content
Unique content: the way to unique content
Regardless of whether it is in a film or a musical, the unique character of the piece remains in the mind of the viewer. Whether it’s Spiderman, who gets superpowers from a spider bite, or Wonder Woman, who gets bestowed by Greek gods, their uniqueness gets the viewer’s attention.
In terms of content, too, uniqueness should not be neglected. The uniqueness of the content is not to be despised, especially for the ranking on Google. In the following article you will find out which points have to be considered when creating “unique content”.
Unique Content ǂ Duplicate Content
Unique can be translated with the word one of a kind while content refers to the content or text of a website. Putting this together, it is about creating the individual and unique text. The individuality refers to all components of the text (structure, content, design).
The unique content is opposed to the duplicate content. Duplicate content is when texts can be found completely or partially on different URLs. Duplicate content is not very popular with search engines and will have a negative impact on rankings.
Google and the uniqueness of the content
Google wants to be a useful helper for its users at all times. The user is always offered the search result he has searched for. An algorithm works in the background to make this possible. This ensures that the quality of the search results is constantly improved.
Especially since the 2011 Panda update, unique content has become even more important and associated with certain requirements. Unique content increases the relevance factor of a website, while contentless websites and duplicate content are rated negatively.
The operators of online shops should also rely on uniqueness. Because if you adopt the manufacturer’s product description, you won’t be at the top of the Google ranking.
Unique content vs. ready-made content
Unique content is characterized by the fact that the user is offered added value. The content provides information and answers users’ questions. Appropriate images and audiovisual content are also attached to the texts.
Off-the-shelf content offers the user no added value. The lyrics consist of a lot of talk and little content. The texts are used for keyword suffering.
The mix is crucial: Unique + SEO
The content should not only be unique, but also search engine optimized. With SEO, the texts are optimized for certain keywords. Because only those who offer the user unique and search engine-optimized content can achieve one of the top spots in the Google ranking.
Unique content as a marketing strategy
Unique content is not only decisive for the Google ranking. This can also result in marketing advantages. After all, whoever offers the user good content increases the likelihood that the user will come back and even recommend it. There is even a chance that the user will become attached to the website and think directly of this when looking for a solution. This creates more traffic and conversations on the website. The marketing goal of binding customers to a company can thus be achieved.
The following points should be considered when creating unique content:
The content should be individual, appealing, informative and of high quality. The text should be legible for the user. Correct orthography, spelling and grammar should not be neglected. The content should always fit the company and be well structured.
If they are not completely satisfied with your Google ranking, you should know which points influence the algorithm. For the ranking, the usability is evaluated by the algorithm. Usability includes grammar, legibility and spelling. Furthermore, the placement of keywords by SEO and user centricity (uniqueness and added value) are evaluated.
