Your landing page should contain these elements!
Your landing page should contain these elements!
Your company’s website gives new users an overview of the goods and services you offer. The landing page of your website in particular is a great way to bind new customers to the company. This decides whether a prospect contacts you or not. We’ll show you what a good landing page looks like. But before that, we will explain the most important terms related to the landing page.
Definition landing page
A landing page is a subpage of your website. As many users as possible should end up on this subpage. The paths of the users to the landing page are different. A newsletter, Google search, or a post on social media all lead the user to your website’s landing page.
Special features of a landing page
A landing page should encourage the user to interact with you and your company. Again, there are different ways to interact with your users. First, you can use call-to-action buttons or provide a contact form on your website. On the other hand, you can also only provide a link to an e-mail address.
Which option you offer your users is entirely up to you and depends on your target group. Because the most important thing is that users only leave the website after they have interacted with you.
Purpose of a landing page
The purpose of the landing page depends entirely on your business. The purpose can be the sale of a product or the booking of a service. A landing page can also be used to encourage the collection of monetary donations or the arrangement of a consultation.
Differences landing page ←→ homepage
A landing page is not the same as the homepage. Because the homepage is the start page of your website. The homepage is the virtual shop window of your company and navigates the user to the different subpages.
The purpose of the landing page is for the user to perform a specific action. For this reason, a landing page has no page navigation and is filled with only a few texts.
Design of the landing page
There are no limits to creativity when designing the landing page. However, there are a few basic rules that you should follow.
Website navigation is one of the most important elements in building a website. But the landing page is different. The user should not be distracted and should carry out the purpose of the landing page. The more precise the landing page texts and the fewer clickable elements the landing page contains, the less distracted the user will be.
Above the fold area
The above-the-fold area is the area that the user sees immediately when opening the landing page without scrolling. The range depends on the respective end device. Nevertheless, you should be able to accommodate the following points without any problems.
The headline should be recognizable at first glance and the theme/purpose of the landing page should draw attention. In this area you should inform the user about your unique selling proposition. You should also place a graphic element in this area. The human brain can process an image or video better and faster than text. A contact option should also find a place in the above-the-fold area. Because the further a user has to scroll to be able to contact you, the less likely it is that a user will contact you.
More items
Summarize your achievements in bullet points on the landing page. Show the user which problems your product or service can solve.
Build trust. If you have already received special awards or seals of approval for your company, then use them on the landing page. Give customers who are satisfied with your products or services a place to express their satisfaction.
The technical component should not be ignored either. A short loading time should be a matter of course.
