Introduction to the world of Google Ads

Google Ads is an advertising service that helps businesses promote their products and services better. It is a modern advertising tool that helps companies to increase their sales. With Google Ads, you can target your audience and attract new customers. It also gives you the ability to search for user behavior online and capture relevant campaign goals.
In short, Google Ads allows businesses to advertise more effectively than ever before.
Google Ads is often referred to as search engine advertising (SEA), but it is much more than that. Google Ads is a comprehensive advertising tool that includes not only text ads, but also banner ads, video ads (including YouTube), shopping ads, email inboxes, map services, and more. Google Ads requires a high Quality Score to rank well in the ads and is played directly through keywords via the Google search engine.

In addition, you can also see various Google Ads KPIs (such as click rate or click price) and immediately recognize which of these campaign types are aimed most efficiently at the campaign goal. This makes it quicker and easier for you to decide which campaign you should increase your daily/monthly budget for and where you should allocate a lower monthly/daily budget. The numerous details for interest groups and the versatile campaign setting options such as time period, location and devices also make Google Ads ideal for companies with a defined target audience. No other marketer or media provider can currently offer this advantage.

There are different goals that can be achieved with Google Ads. It is not necessary to use every possible type of campaign – it is enough to consider how Google’s advertising service can help you achieve your commercial goals. The following are the possible measurement goals that can be achieved with the advertising tool in digital marketing:

Traffic is the access of users to the website that is relevant to the content in question. There is also a user type difference. So whether users have already been to your own website or whether new users are visiting the website for the first time.
To generate more traffic on your website, you can use display campaigns, SEA campaigns or performance max campaigns.
Before launching a campaign to improve traffic to your website, you should set up conversion tracking. This is the only way that every click on your website and an assignment between the campaign and the user can be made.

Leads are users who engage in a value-added action on the website. Depending on the marketing goals, leads are defined as contact forms, newsletter signups, event signups, and more.
With the Google ad service, advertising can be designed in such a targeted manner that relevant users are navigated directly to the relevant target page via the ad. To generate more leads, we recommend SEA ads, display campaigns and performance max. Possible actions that users should take on the landing page should already be communicated in the ad. After the leads have been captured, it is necessary to link the conversions to Google Ads in order to identify similar users.

To get more calls from potential customers, one can efficiently use Google Ads. It is possible to create ads that, when the user clicks, lead directly to a call. The range of campaigns in Google Ads is diverse and can consist of call-only ads and call extensions, among other things. With these advertising measures, products and services can be presented powerfully and positively in video campaigns, which leads to a higher willingness to buy among potential customers.

Businesses want Google Ads to help attract more customers to use their products and services. There are many ways one can promote these offers. These include: Video campaigns, Display campaigns, Shopping campaigns and Performance Max.

Online campaigns not only aim to increase awareness of products and services, but also serve to conclude contracts with new customers. When considering this campaign objective, it’s appropriate to think about how the website contributes to the achievement of this objective. Because if the campaign is well constructed and the ads lead to engagement, then the landing page is the final touchpoint for users before they sign up. The simpler and more transparent the signup process is for users, the more likely they are to become one or zero new customers. SEA Ads, Display Campaigns and Performance Max can be used to increase contract closures.

If the goal is to generate more sales through online campaigns, the campaign types of the advertising service are suitable. You can address both new and existing customers using remarketing lists. Different campaign types that address potential buyers can then be helpful for an action or promotion. SEA ads, display campaigns and performance max campaigns can be combined. These are best for increasing your sales.

If businesses want to reach a broad audience or increase awareness of their brand, product or service, they can use Google Ads and the Google Network to reach diverse user groups. Due to the fact that Google is one of the largest networks in the digital field, many people can be addressed via different media. Examples of campaigns in Google Ads that can be used to achieve a large reach are display campaigns and video campaigns.

Google Ads are an indispensable element of online advertising. They not only allow companies to reach their audience and attract customers, but to develop a comprehensive strategy to maximize return on investment. The advantages of Google Ads go far beyond the mere placement of ads: With real-time optimization and reporting, you have full control over your campaigns. There is no getting around Google Ads when it comes to campaigning for success in the digital world.