Journey Driven Design: The user-friendly way of web design

Running a successful company without an online presence is hard to imagine these days. Because a good and effective marketing strategy cannot do without a website. But a website alone is not enough. Web design also plays a very important role. We have already introduced you to responsive design and mobile first . However, the latest in user-friendly web design is Journey Driven Design.

With Journey Driven Design, the user of the website is the focus. This is already the biggest difference to responsive design and mobile first. Because with these forms of web design, the focus is on the end device through which the website is accessed.

This means that the design is determined by the user and their behavior and not by the technology. This makes the user feel safer when using the website. Because the needs of the user are met and meaningless information and options are dispensed with. In addition, the website looks more original.

This is how Journey Driven Design works!

You have decided to revise the design of your website in order to be able to offer your users the best possible user experience. In order for you to be able to implement this, you must subject your website to a Webs analysis. The most common and reliable tool here is Google Analytics.

Web analytics allows you to track and understand user behavior down to the smallest detail. The analysis shows which end device was used to open the website, how long a user stayed on the website and what interactions took place.

The results of the Webs analysis show where the design of the website can be adapted to the respective end device.

One step ahead of the competition with Journey Driven Design!

The Journey Driven Design works according to the motto: User First! When using the website, the user receives first-class service that is precisely tailored to their needs. But Journey Driven Design also has a number of advantages for you as an entrepreneur.

You are one step ahead of your competition. You found out through the web analysis that your users first get inspiration from their smartphones. So you should present your products with pictures and short descriptions and adapt the way of presentation to the smartphone. Texts loaded with information can be processed in the desktop version.

You can offer your users a very personal user experience. With a tutorial for creating a user account, you can familiarize the user with the next steps. This allows them to create a personalized user interface and specifically control the user’s experience.

Draw user-friendly conclusions from the web analysis. Analysis shows that users are interested in uploading images instead of inviting friends. Then first offer the user to upload pictures before offering the possibility to invite friends.