Whether making a search query or controlling the light in the living room, all this is possible via voice command. Smart devices can be used to start search queries as to whether a mobile device is nearby. The influence of the search function using voice control on search engine optimization and content.

Voice search is Google’s feature of launching a search query. Google uses voice control and speech recognition for voice search. Speech recognition converts the spoken word into a machine-readable format.

Voice control refers to the commands that are sent to the smart devices. Speech recognition software is required for voice control to work.

The search query can be made using the Google Assistant or the smart speaker Google Home. Regardless of whether it is a smartphone or a smart loudspeaker, the voice assistant can convert the instructions into an action.

The search query changes when the Voice Search function is used. While natural language is used for an oral search query via the Google Assistant, only the most necessary words are entered for a search query entered via the keyboard.

Example: You want to know what the weather will be like tomorrow.

Search query with keyboard: “weather forecast + location”

Search query via voice search: “What will the weather be like tomorrow in …?

Google’s algorithm is set to both search queries. When the results are displayed, the search queries hardly differ due to the algorithm.

The voice search function is primarily used for information searches and local searches. When searching for information, the W-questions are used the most. The ranking is particularly important here. Because the Google Assistant only returns the first result for the search query.

This result is a featured snippet. Featured snippets are a special representation of the search result. This should give the user the direct answer to his search query.

For local search queries, the Google Assistant returns the local Google Index results. It can thus be said that local SEO and featured snippets are crucial for the voice search function.

Ask yourself which wh-questions users might ask themselves. How can you provide the appropriate content? These can be questions about the ordering process, delivery or cancellation. Appropriate content can be included in the FAQs on your website, for example.

But posts in your blog or entries in the glossary are also suitable for answering user questions. No matter what part of your website you answer the questions on, make sure search engines understand your content. Using listings and numbering can also have positive effects. Tables can be used to present data or compare prices

Voice search is a feature that is widely used. Some search engine optimization measures are particularly important for functions such as voice search. However, each company must decide for itself whether these measures offer added value.